Never under estimate the importance of social media. It's here to stay and authors need to use it. Personally I use Twitter, Linkedin, Facebook and Google plus. You are probably asking how can anyone find the time to keep up a presence on all the social media sites? Answer is I don't. I'm just as busy as the next guy. Today I read that you should plan to publish every ninety days. A can manage a novel once a year and maybe throw in a children's book. I write one short message and I use www.buffer.com to connect my social media sites. They do charge a small fee each month but to me it's worth it.
I have started to blog here on my new site and with Weebly I can share my blog in an e-mail announcement. Last time I missed a step and my emails got delivered but not my blog. So much for technology tripping me up again.
The last thing to mention is having an e-mail list and and auto-responder. I use Mail Chimp. Everytime I go to an event or a booksigning I ask people to sign up for my newsletter. I promise not to clutter their inbox with a lot of nonsense. When I get home I add the e-mails to my list in mail chimp and for my blog contacts.
I find that when I let people know that I have a new books coming out, a special event or booksigning they appreciate the information and sometimes will come out to meet me. I love meeting people that have bought one of my books. I get to ask them face to face if they liked it or not. Course they are all very polite and tell me they loved it.
We are not all computer wizards and I can't spell with out spell check. You also have to get pretty close before spell check can figure out what you're trying to spell. I do make mistakes in spelling and can get a punctuation wrong. That's why I pay an editor. In my blog and e-mails you get what you get. Please share my blog and write a comment or ask a question.