You write the next big novel but no one is buying it. You're stumped with marketing your book. Where do you begin?
Even the big Traditional publishing houses do not do the marketing they used to years ago. You are on your own and it's a huge learning curve to figure out how to market you book.
Most authors only like to write and don't want to be bothered with getting the word out about their book. I've said it before and will say it again. If readers don't know you exist they can not buy your book.
You have to do a bit of marketing every day to let readers know about you and your book.
Start with Social media. Most of us are on Facebook. Do you have an authors page. If not set one up. Here is where you will engage your readers and let them get to know you. You are not going to sell them your books. You will not say buy my wonderful book. What you are going to do is lead them to enjoy learning about who you are and what you are interested in.
When you do have a promotion for your new book you will have built up a following and can now let them know you have this great book.
Did you know that you can offer your kindle version for free for 5 days in a 3 month period? You're asking why in heaven's name would I want to give my book away for free? You will be paid by the Kindle Global fund for every page of your book that is read, that's why.
How do I do this? go to your KDP dashboard and chose the book you want to promote. On the right click on promote. About halfway down you will see where you can have a kindle count down or offer your kindle for free. Choose Free and choose the dates you want to run the promotion. Split up those 5 days to 3 days one weekend and later 2 days. Do this in the beginning of the week so you are ready for Friday morning.
Come Friday morning your are going to post your amazing free offer. Post it on your Facebook author page and then post where the readers. How do you find all these readers? in the Facebook search bar put kindle. You will get a drop down of places to post about your promotion. the same hold for Twitter. Go where the readers are.
Of course this is the condensed version of a marketing plan but you can get the basic idea.
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From the active mind of Brenda M. Spalding