Finding a hook can be hard for some books but it's worth trying to find one. I was recently at the Florida Friendly Eco Fest at the Hyatt in Sarasota FL for four days.
Honey is a hot item at the moment so I wrote two new books. One for the kids, Hayden and the Honey Farm and one for adults, Honey Tree Farm.
The Sarasota Honey Company was listed as a vendor. I had found my hook. All I had to do was think of a way to help both of us with sales and have them agree to it.
I created a coupon that would give a reader $2.00 off either of my new books if they bought a jar of honey. First I wrote the honey company an e-mail. I didn't get a reply but I never let something like that stop me.
At the event I introduced myself to Alma from Sarasota Honey and she was totally on borad with the idea. I gave her a bunch of coupons.
Alma was right across from my booth. It worked out great. She told her customers about the coupon and I told customers about the coupon. It was a win, win for both of us.
Later she said she would put both books on her website. Her Honey Company also has a Honey Bee festival in March that I have been invited to attend. Finding that hook has been a great way for me to reach a bigger audience for my books. I sold out of Hayden and the Honey Farm.
I found another hook at the same event, actually two. The Sierra Club was there and I sopke with their program director. She was very interested in my children's books because they have to do with ecology and I also do a powerpoint presentation on bats for children. She is going to plan a family day for me in the coming months.
The last hook was a woman from the Big Sister/ Big Brother program. They are planning an event in March 2017 and ask me to be a vendor.
Many authors do not want to go to events. Especially long four day ones. I'm not crasy about doing four days again either. But if you want to sell books and get your name out there it's what you have to do. Finding a hook is worth the effort.