We have all hear about buying ads on Face and Twitter. I have followed some surveys from different writers groups and the general consensus of opinion is don't do it.
It just doesn't seem to work for books.
I did take a coaching lesson from D.D. Scott, International best selling author and marketing coach - www.DDScottville.com
She showed me a way to make Facebook work for authors and their books.
It make perfect sense and we all should have thought about it for ourselves. Go where the readers are. I toiled away posting about my wonderful books on my Facebook author page for years. I paid for ads that went no where. I even had a shop on my page that cost me money and I sold nothing.
Look at the genre of your book. I have children's books and adult mysteries. Let's take the adult mystery kindle version of my books. I went on my author page and searched eBook mystery readers. You get a drop down of several choices. I chose the one with the most readers, something like 10,000 readers. that where I posted about my Kindle book Broken Branches. I did this over the Halloween weekend because my story is set in Salem Massachusetts at Halloween time. I got a tremendous amount of downloads.
Another thing KDP is they have a KDP Global Fund. The more eBooks that you sell and the amount of pages that are actually read put you in the running for a bit of this money. Right now it's over a million dollars. Now that's enough to get your marketing juices flowing.
Something else I learn is bundling your books. I have four children's book in the Hayden series. I spent two days making them into one file to upload to kindle. I made a new cover and titled the bundle Hayden's Adventures on the Farm. Then I searched for children's eBook readers and again found sites with lots of readers. I posted to that site and got a few downloads. I'll do it again before Christmas.
I usually post a free eBook and also mention another book that you pay for. It's a great hook for getting readers interested in your work.
I'll be learning more and letting you in on the secrets of marketing your books. so check back and please leave a comment or a question.